NFT TRENDS IN THE CONSUMER SECTOR BY NFT CRITICS
NFT trends in the consumer sector
NFTs have become a new stream to capitalize on, and the consumer brands leave no chance to utilize the sensations.
These brands are using NFTs as an opportunity to appeal to a new market segment of digitally-connected consumers, who place significant value in digital assets.
Non-fungible tokens are going mainstream.
Treasury Wine Estates (TWE) is ready to sell a rare Penfolds Magill Cellar 3 barrel of wine traded through NFTs on the BlockBar blockchain platform, an NFT marketplace for luxury wine and spirits. The barrel NFT will be converted to 300 bottles NFTs, uniquely tethered to real-world wine bottles. Purchasing the NFT allows the holder to redeem the individual bottle. The barrel NFT was purchased within a minute of the auction going live on the platform.
Various prominent fashion trademarks are moving NFTs into the mainstream market. For instance, corporations look to tokenize exclusive product ownership through NFTs. Drawing on features of the CryptoKitties blockchain game craze, owners of the NFTs will be able to ‘breed’ new designs, where ownership rights in every successive generation will be linked to the original digital asset. In this example, NFT holders will be able to claim their newly bred shoe ‘offspring’ to be custom made as a new, tangible product.
